The Urban Collective Project gives thirty young people from areas of urban regeneration need the chance to write, record and promote their own album with the help of music industry mentors, guest artists and producers. The results are taking the public and the music industry by storm. As well as breaking new artists, Urban Collective offers young talent a genuine opportunity to train and develop creatively under expert guidance a privilege often reserved for those at College or University and one that is often out of reach to many young people from deprived neighbourhoods. Find out more, download the tunes, get LUC true tone ringtones for your mobile and contact the artists directly on www.londonurbancollective.com.