"In Norwegian, you would call a computer a 'data machine,'" Saroea explains. "So in the beginning, Datarock was making fun of all the rock people that thought electronic music was simply computer-generated music. But in English, 'data' means information, which is even more appropriate because Datarock is essentially the product of 30 years of the information society. But for some reason, we're constantly going back to the years between 1977 and 1982." Their first full-length CD, Datarock Datarock (Nettwerk Music Group; June 12, 2007), takes the feel-good vibe of "Computer Camp Love," turns it up to 11, and blasts a power chord of throwback nostalgia that'll knock you straight out of your Reebok Pumps. Love letters to Laurie Anderson ("Laurie") and references to Close Encounters of the Third Kind ("Princess") are just the tip of the iceberg. The album's infectious first single, "Fa Fa Fa," pairs up dance-rock drums with funk-strummed guitars and a chorus that'll have you jonesing for the nearest copy of Talking Heads' 77. "Ugly Primadonna," meanwhile, is pure four/four Groovebox robotics and space age Casiotone melodies.†† On "I Will Always Remember You" (featuring Annie), Fredrik does his best Wayne Newton, verbally undressing you with his velvety pipes over a bed of freeze-dried strings before formally "sexing you down" on "Sex Me Up." But more so than any other track on the album, the opening "Bulldozer" perhaps best encapsulates the band's true modus operandi. Whereas Kraftwerk glorified the Trans-Europe Express and the Tour de France, Datarock prefer to sing the praises of a more proletarian method of transportation: the BMX. Which, according to the Fredrik and Ket-Ill, "is better than sex."
By the time you read this, Datarock will have put the finishing touches on their newest song; a little ditty entitled "Molly.††† Which begs the question: Can one become the peak of pop evolution by cleverly and respectfully mining the vaults of our most beloved generation? If you happen to be two scruffy-faced, young aspiring professionals from the seaside town of Bergen, then the answer is yes.